SlimFast UK offers consumers more ‘Oomph for your Boomph’ in a brand new multi-million pound brand campaign fronted by Big Narstie and Kelly Brook
SlimFast is set to shake things up with its most radical and humorous brand campaign in its 50 year history.
Recognising that every consumer sets different lifestyle and health goals, SlimFast is complementing the 3.2.1 plan and expanding its offering to support broader weight loss and management goals, thus ensuring a more flexible approach and better fit within consumers’ everyday lives.
Harnessing the power of a positive mindset and fronted by BAFTA award winning TV personality and rapper Big Narstie with long time brand ambassador Kelly Brook, the new SlimFast Oomph for Your Boomph brand campaign demonstrates a shift in the brand’s positioning beyond weight loss to low calorie nutritious fuel to help you get more vitality from your day.
Oomph for your Boomph personifies in a fun, playful way how SlimFast and all its nutritional benefits helps you live more of the life you want. It is the first campaign delivered by SlimFast’s new creative agency partner, Mother, and has been created to help SlimFast evolve from the UK’s leading weight loss brand to one that supports people achieve their weight management goals through nutritious products that fit their lifestyle.
This new direction follows over 12 months of strategic work partnering with the independent strategy consultancy craig + bridget.
SlimFast UK&I Marketing Director Clafoutie Sintive says: “Putting our consumers’ needs first is at the heart of everything we do. We recognise the pain consumers are going through while trying to lose or maintain their weight. We heard consumers anticipating less taste, less satisfaction, less energy, less fun, less of all the things they love. No wonder the weight management experience is tough, it’s hard to get results which are often short lived. No one wants to succumb to the 3pm slump, feel like a walk in the park is anything but, or get more grumpy than a grizzly. We believe that positivity and self-love can yield better results and more long-lasting ones. We want to offer more positives – more vitamins, minerals and protein, more fun, more of that general sense of being up for any opportunities that come your way, more vitality. So that you never run on empty and make the most of life.”
Championing the extra Oomph (23 vitamins and minerals and 14g of protein) for your Boomph (making the most of life!) you get with SlimFast, the new campaign celebrates the power of a positive mindset.
Sintive continues: “Our big, bold campaign with its uplifting tone is an unapologetic affirmation of celebrating your best self. We have our two ambassadors with their different needs to help connect with consumers who are at various stages of their own weight management journey. Big Narstie with his larger than life personality and confidence who is looking to lose weight over the long term and Kelly Brook who is continuing to successfully maintain her weight and living her best life."
The Oomph for your Boomph campaign will be supported by a prominent eight-week TV and paid for social media campaign. The campaign is also supported by heavyweight shopper marketing and PR activity. The Oomph for Your Boomph campaign coincides with a brand new SlimFast pack redesign across its powders and RTD portfolio and the launch of new SlimFast Raspberry and White Chocolate flavour RTD Shake.
Containing 23 vitamins and minerals and 14g of protein per serving, SlimFast shakes are also gut friendly, support immunity and metabolism and fight fatigue (1).
Sintive concludes: “While SlimFast continues to support those on a weight loss plan, we also recognise that there are many consumers who are looking for flexible weight management options: more convenient, tasty and balanced meals on a daily basis. Full of so many vitamins and minerals as well as high in protein, a SlimFast shake gives you that positive nutrition you need to live more of the life you want – in other words, more oomph for your boomph!”
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References (1)
- Gut friendly – Calcium contributes to the normal function of digestive system.
- Supports immunity – Vitamins B6 and B12 contribute to the normal function of the immune system.
- Metabolism – Magnesium contributes to normal energy yielding metabolism.
- Fights fatigue – Magnesium contributes to a reduction of tiredness and fatigue.