Performance Nutrition

From athletes to remote workers, people around the world want to eat well and live healthier, more active lives. Our award-winning performance and lifestyle brands inspire our customers to achieve their performance and healthy lifestyle goals. Whether you want to build muscle, reach peak performance, eat more protein-rich foods, or lose weight, we have a product to match.

Our brands

Optimum Nutrition

Optimum Nutrition is the world’s number one sports nutrition brand.

ISOPURE

Providing everyday nutrition with a commitment to purity, simplicity and quality.

Amazing Grass

Green superfood powders for consumers looking to supplement their plant-based nutrition.

think!

High-protein low-sugar bars for consumers looking for healthy on-the-go snacking options.

Nutramino

Smart nutrition to maintain healthy, active lifestyles.

BSN

Powerful supplements and rewarding taste to help consumers own their workouts.

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Sports and lifestyle portfolio

Many of our products are leaders in the lifestyle nutrition category, helping people to gain essential nutrients in convenient formats. Watch this overview of our market leading sports and lifestyle nutrition portfolio.

Promoting health and wellbeing

Our brands provide protein and energy fast, in easily consumed formats, resulting in increased endurance and faster recovery. Functional nutrition isn’t only important for sports. Everyday diets can benefit from targeted supplements and healthier snacks too.

people working out taking steps in a gym environment

Anticipating market trends

As global interest in health and fitness grows, consumers are seeking out healthy snacks and functional foods that taste good and satisfy hunger. Our market insight teams anticipate and monitor ever-changing market trends, using insights to develop and market new products and brands.

Innovation

We have our own innovation and R&D facilities that work to develop and launch new products that set us apart from the competition.

man in mclaren gear drinking out of an optimum nutrition bottle

McLaren Racing and Optimum Nutrition

Optimum Nutrition, the world’s number one sports nutrition brand, is an Official Sports Nutrition Partner of the McLaren Formula 1 Team for the 2024 season and beyond.

man pouring whey protein into a blender full of ingredients

Unlock More You

Optimum Nutrition’s ‘Unlock More You’ campaign was launched in over 100 markets in 2024 and is inspired by the brand’s core creative idea that ‘there’s more of you in you’.