We utilise our understanding of consumers and global market trends to maintain our leadership positions
Consumers around the globe continue to search for healthier, smarter and more convenient nutritional solutions that fit their active lifestyles and specific needs. For some people, this means gaining their performance edge, whether in a triathlon or just lapping friends on a run in the park. For others it’s about keeping their edge by combining exercise and nutrition to stay lean, strong and fit in their daily lives. Whatever their inspiration, today’s busy consumers want to be healthy without making sacrifices. They want their food to be nutritious, traceable and natural and at the same time look and taste great. These trends mean people everywhere are moving away from traditional meals to quick and easy healthy foods, drinks and snacks that are available in innovative and convenient formats. Glanbia’s portfolio of performance nutrition and ingredients products is addressing the growth opportunities arising from four major macrotrends: Health and wellness, Life on-the-go Active lifestyles, and Clean labelling.