Optimum Nutrition has unveiled new creative work under its global platform – PROVEN.
The campaign illustrates the transformative power of fitness by showcasing real people working on their fitness goals, while also unlocking their potential and showing how their commitment to fitness has positively affected their lives. The central campaign idea ‘You’re working on more than your body’ aims to make the connection between the holistic health benefits of fitness and nutrition. The ads are now airing across digital channels globally.
“Optimum Nutrition is the world’s most awarded, most reviewed and most trusted sports nutrition brand,” said Colin Westcott-Pitt, Chief Brand Officer for Glanbia Performance Nutrition. “When we exercise, we think we’re working on our bodies, but in fact we’re also working on everything else in our lives.”
The new creative depicts six very different stories of real people as they meet their fitness and life challenges head-on and is shot in a raw and relatable style that’s narrated by the people closest to them.
“The stories featured from every corner of the world in our PROVEN campaign demonstrate the transformative power of fitness, and how it has empowered them to be better in all areas of life – relationships, work and enjoying the moments that matter most with partners, family and friends. It’s an insight that is more relevant today than ever before”, added Westcott-Pitt.
For more visit OptimumNutrition.com