Optimum Nutrition® Believes There's More of You in You
Glanbia's Optimum Nutrition, a global leader in sports nutrition, is excited to announce the launch of its new global campaign ‘There’s more of you in you’ in over 90 markets around the world. The campaign invigorates the idea that when it comes to our sports performance, we all have more inside us. Optimum Nutrition supports motivated athletes and fitness enthusiasts as they work to unlock their potential and find more energy, strength and recovery.
Optimum Nutrition is the world's number one sports nutrition brand (1) and for over 35 years has been helping athletes of all kinds. From Olympians and Paralympians to footballers, cricketers, physique athletes, personal trainers, and everyone in between, it has been the performance nutrition of choice for those that need the very best from their bodies. “Optimum Nutrition has been trusted for over 35 years,” said Colin Westcott-Pitt, Chief Brand Officer at Glanbia Performance Nutrition. “We’ve always believed that elite athletes and everyday people can do extraordinary things, and we’re proud to support more people in achieving their goals than any other brand in our category.”
This new campaign features a range of these athletes, from Optimum Nutrition ambassadors to everyday performers looking to get a little more from their workout.
Glanbia's Optimum Nutrition multi-channel global campaign will launch across digital TV, social, print, and POS channels. This will be followed by specific local market executions, starting with the UK campaign extension ‘There’s more in all of us’, showcasing diverse, high-profile UK athletes reaching their unique potential.
Optimum Nutrition produces a variety of great tasting, high-quality nutritional foods and beverages that support an active and healthy lifestyle, including bars, protein powders, ready-to-drink shakes and beverages, energy products and more.
To learn more about Optimum Nutrition’s product portfolio visit OptimumNutrition.com
Follow our brand and watch the new campaign videos on Facebook, TikTok, Instagram, Twitter, and YouTube
For more on Glanbia’s performance and lifestyle nutrition brand portfolio, visit Performance and Lifestyle Brands | Glanbia
References: (1) Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value share, 2022 data.