Globally, there has been an uptick in interest in immune system supplements, as well as foods to boost the immune system. FMCG Gurus1 reports that in the past year alone, consumers worldwide are making changes to their diets and lifestyles to improve their immunity. The most common reason for making changes was the desire to be proactive about their health.
According to Mintel, of global products launched between 2014 and 2019 with an immune system claim, 58 percent contained vitamins and 48 percent contained minerals. The top vitamins for immune system support used in these foods, beverages, and supplements were vitamins C, D, and B6, while zinc was the top mineral.
While numerous ingredients are showing up in products that boost the immune system, Mintel reports that the most recognized by consumers as providing immunity benefits are vitamin C, vitamin A, and zinc. However, FMCG Gurus found that in Europe, the Asia Pacific, and Africa, iron was the ingredient most frequently associated with improving the immune system, while magnesium was rated the highest in South America.
While some consumer segments are drawn more to immune system vitamins and minerals, others tend to look to foods and botanicals for immunity support. These consumers want to know how to boost the immune system naturally but still expect ingredients with well-researched, evidence-based benefits (e.g., ginger, camu camu, elderberry, and certain mushrooms).
During cold and flu season, consumers may want to know how to boost the immune system quickly to protect themselves and their families. However, it’s important to understand that the risk factors are not the same for everyone. The top factors impacting immunity are:
- Poor diet
- Physical inactivity
- Chronic stress
- Inadequate sleep
- Age
While consuming foods, botanicals, minerals, or vitamins for immune system support can provide a much-needed boost for those with poor diet or exercise habits, as well as those under stress or short on sleep, correcting those underlying causes should always be the long-term goal.
For the full story visit Glanbia Nutritionals. For more insights on consumers’ changing attitudes, perceptions, and behaviours around food, contact Glanbia Nutritionals today.
REFERENCES
1. FMCG Gurus. (2020). Insights & Opportunities – Immunity – Global 2020.
2. Mintel. (2019). Defend Against Disease with Immunity-Boosting Products.