At the beginning of the pandemic, our lives changed a lot. Gradually we’ve started to see some of our pre-Covid activities return. Sports are back on, but they’re in a bubble; restaurants may be open, but masks are usually required; and schools are back in session— they’re just online, or masked, or some hybrid version. Basically, life is the same…except different.
With this in mind, our Glanbia Nutritionals team has created product concepts that can help consumers feel like they’re getting back to their normal lives again while still providing the solutions and ingredients that are now even more important.
Our Product Concept Line-Up Volume 2 provides concepts that utilise Glanbia Nutritionals’ ingredients and showcase how they could be used in an end application.
Defensive Strategies
Consumers want their bodies to have as much of a defence against illness as possible, and immune-boosting food and drink products can give them a welcome advantage. Ingredients like ginger and curcumin are leading the pack in new product launches featuring an immunity claim.1 Immunity-boosting statements are increasingly breaking out of the traditional VMS space and making their way into new delivery formats like ready-to-drink beverages, ready-to-mix smoothies, and snacks.
Back at it – Diet trends return
At the beginning of the Covid-19 pandemic, when shelter-in-place orders were first issued, and normal life was uprooted, we saw a steep decline in dieting. Consumers bought more comfort foods at the store and people started cooking and baking more at home. Jokes about putting on the “Covid 19” started to pop up, and people related to each other’s more indulgent diets. However, as the realization set in that this could be the new normal for quite some time, we started to see people get back at it. Diets began to rise again, and working out at home became a fun new challenge that many were willing to accept. New diets that have emerged victorious this year include intermittent fasting, the ketogenic diet, and the rise in the flexitarian lifestyle. To find solutions for these popular diet trends, it is crucial to understand who is following them, how they work, and why they’ve become so popular.
Comfort and joy
It wouldn’t be winter if food didn’t play a comforting role in our lives. Food can be comforting, delicious, and indulgent while still being beneficial to your health. At Glanbia Nutritionals, healthy indulgence is not an oxymoron but rather a challenge we’re willing to accept.
Glanbia Nutritionals’ Product Concept Line-Up Volume 2 will walk you through each of these trends, provide valuable insight into the consumer and their needs, and show new product concepts to solve those needs.