Consumers are starting to take note of how important immunological responses are to their overall health and wellness. Now more than ever consumers are focused on gut health and its connection to their immune system with many stating that they’re willing to pay more for products with gut-health benefits such as probiotics.
Glanbia Nutritionals now offers consumers Probiotic Cheese to LEVEL UP! their cheese game, providing cheese with viable probiotic cultures in each bite. Research shows that:
- 25% of consumers are willing to spend more for foods and beverages with probiotics†
- 30% of consumers believe probiotics have improved their quality of life†
- 43% of US consumers who take probiotics do so for immune system health*
Sources:
† Gallup/Multi-Sponsor Surveys Inc, 2018 Probiotic Study US
* Mintel Ingredient Watch: Probiotics for Immunity, March 2020
Cheese is already a concentrated source of energy and nutrients with protein and calcium in each bite. It is viewed by many consumers as a quintessential go-to power snack great for their entire family.
Cheese is a great tool for probiotic delivery, providing a bit of comfort with the benefit that consumers value, recognize, and love. Data generated at the Glanbia Nutritionals’ Cheese Innovation Center demonstrated that cheddar cheese made with probiotic strains including Bidfidobacterium bifidum and Bifidobacterium lactis had over a million viable cells over a 6 month shelf life. Best of all, the probiotics had no adverse impact on flavour.
For more information, visit Glanbia Nutritionals today.