Introducing Coach Optimum: A personal guide to performance nutrition
Optimum Nutrition the world’s No.1 sports nutrition brand (1), has recently unveiled the next step in its mission to make performance nutrition more accessible, intelligent and tailored to our consumers’ unique goals.
Introducing Coach Optimum — our AI-powered virtual coach, now live in five European markets.
Built on four decades of trusted category knowledge, Coach Optimum is designed to simplify the journey through the often overwhelming world of performance nutrition.
For those who are just getting started or those already chasing new personal bests, our intelligent virtual coach helps find the right products and advice—fast and confidently.
With the launch of Coach Optimum, Optimum Nutrition is proud to be leading the way in the integration of AI technology into performance nutrition—setting a new standard for how consumers engage with health and wellness solutions.
What can Coach Optimum do for you?
- Matches fitness goals to expert nutrition recommendations
- Supports with personalised product suggestions
- Available in multiple languages to serve our diverse community
From pre-workout to recovery, Coach Optimum is here to ensure our consumers choose the right supplements for their individual goals, and performance journeys.
The future of personalised nutrition has arrived
With Coach Optimum, you're no longer alone in the supplement aisle or lost in a sea of options online. It’s the trusted, intuitive tool built to help you unlock your full potential—and it’s only going to get smarter.
Try Coach Optimum today: https://www.optimumnutrition.com/en-gb/coach-optimum
References
(1) Euromonitor International Limited; Consumer Health 2025 Edition, Sports Nutrition category, %retail value shares, 2024 data.