The Inside Advantage: Launching Optimum Insiders
On 12 September, Optimum Nutrition marked the official launch of Optimum Insiders, a new Key Opinion Leader (KOL) advisory programme designed to elevate the brand’s credibility and global influence.
The launch event, titled The Inside Advantage, brought together more than 100 KOLs, media, content creators, and performance nutrition guests at the McLaren Technology Centre. Hosted by Danny Lennon of Sigma Nutrition Radio, the event featured seven world-renowned experts in sports science and elite coaching, who shared evidence-based perspectives on three of the most talked-about topics in performance nutrition today: protein guidelines, female performance, and creatine uncovered.
In a world where misinformation is widespread and can dominate the conversation, athletes and consumers often struggle to find reliable guidance for their performance needs. Optimum Insiders is designed to address that challenge head-on. By providing a trusted forum for expert insights, the programme strengthens Optimum Nutrition’s brand authority in global markets, builds a valuable library of educational content, and reinforces trust in the brand as a voice for truth and actionable guidance.
“Our mission is to ensure that athletes and everyday consumers alike know they can trust Optimum Nutrition not just for product quality, but also for credible, transparent information they can act on,” said Bradley Pritchard, Senior Director Brand Marketing – International.
In the weeks ahead, Optimum Nutrition will share highlights and insights from each of the three launch topics.
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