Dan Sheehan Brings The Optimum Advantage to Life, Strengthening Optimum Nutrition’s IRFU Partnership
The Optimum Nutrition Ireland team are delighted to share that Dan Sheehan, Irish Rugby International and Leinster Rugby hooker, has joined Optimum Nutrition as a brand ambassador — playing a central role in strengthening our partnership with the Irish Rugby Football Union (IRFU) and bringing our new global campaign, The Optimum Advantage, to life.
This marks an important evolution of our IRFU relationship, deepening our presence within Irish rugby while showcasing Optimum Nutrition’s role in supporting elite performance at the very highest level.
The Optimum Advantage is built on a simple but powerful insight: when elite athletes find their edge, they protect it. Through Dan, we are able to tell this story in a way that feels authentic, credible and deeply connected to Irish rugby. His involvement also ensures Irish rugby is represented on a global stage, alongside fellow campaign athletes Marcus Smith and Lando Norris.
As Colin Wescott-Pitt, Global Chief Brand Officer at Glanbia, shared:
“Dan Sheehan truly lives the Optimum Advantage. His dedication to preparation, performance and nutrition makes him the perfect athlete to showcase this campaign, and we’re incredibly proud to fuel his journey.”
To bring The Optimum Advantage to life during the Six Nations, a strong activation plan will roll out across media, retail and experiential touchpoints. This includes a national consumer competition, Win the Ultimate Rugby Weekend.
This is a proud moment for Glanbia, Optimum Nutrition and Irish rugby, and a strong example of how our IRFU partnership continues to deliver impact on a global stage.
Read more about our Performance Nutrition expertise here.