At any given time, numerous trends are rising and declining around the world. In the midst of these, a few fundamental themes with the potential for large-scale impact can stand out. These trends, known as MegaTrends, can impact many different industries and redefine culture and daily life in significant ways. Our team at Glanbia Nutritionals in partnership with Innova Market Insights re-examines our MegaTrends for 2024, curated specifically for the health and wellness nutrition space. In our webinar, delivered collaboratively by Glanbia and Innova Market Insights, we offer insights into what these trends are and why they matter.
When our customers know the trends they can develop strategies that align with consumers’ current interests so no opportunities are missed. This ensures you’re providing the right products and experiences for your consumers at the right time—a clear path to strong sales and loyal consumers.
For 2024, there are five MegaTrends especially significant for the food and beverage industry: Eatopia, Refocusing, Personalised Performance, Authenticity and Co-creation. During the webinar we offer a snapshot of each of them so that food, supplement and beverage manufacturers can see what’s ahead for next year and beyond in the wellness, health and performance-focused consumer categories. To emphasise these trends, Innova shares some of their newly revealed Top 10 Trends inside our Glanbia Nutritionals MegaTrends framework.
Presenting for Glanbia is Niki Kennedy, Director of Insights & Content and for Innova Market Insights is Tom Vierhile, VP Strategic Insights, North America. Watch the webinar here.
Glanbia Nutritionals supports customers’ success through actionable insights that give them an edge in an ever-changing and competitive market. Trend mapping, innovation support and customer collaboration help our customers achieve their ambitions and provide added value beyond the high-quality ingredients they expect. Find out more here.
To learn more about how Glanbia Nutritionals insights capabilities can help you identify your next successful product idea visit the Insights page of the Nutri-Knowledge Centre or contact Glanbia Nutritionals here.