Glanbia Performance Nutrition’s weight-loss brand, SlimFast, is expanding with a new plant-based range of balanced nutrition shakes.
Slimfast Vitality, which was recently launched in the UK, offers consumers a healthy, tasty option in a balanced nutrition shake. Each Vitality shake contains 23 vitamins and minerals, prebiotic fibre to support gut health and has no added sugar.
SlimFast Vitality was launched in response to the growth of the consumer category group identified as ‘balancers’ – those who lean into their health and wellness in a flexible way but often need support to maximise their personal nutrition goals, particularly during moments of compromise.
Clafoutie Sintive, SlimFast Marketing Director says: “Over the last few years, health has become the number one priority for consumers and we have seen a surge in interest in nutrition and health related terms with internet searches for gut health tripling over the last five years. Yet despite this, we’re struggling to eat a balanced diet due to lack of time meaning we frequently compromise when it comes to making healthy and nutritious choices.
SlimFast Vitality is available in five powdered flavour formats: Strawberry & Blueberry, Chocolate, Vanilla & Strawberry, Raspberry and Mint Chocolate: https://www.slimfast.co.uk/