Optimum Nutrition features in a new episode of US TV show Tomorrow's World Today (TWT), as part of season three of the popular science programme which travels the world in search of innovative pioneers who are creating new ways to utilize natural and technological resources for a more sustainable lifestyle.
The programme offers viewers an insight into Optimum Nutrition’s Gold Standard 100% Whey, with reporter Tamara Krinskey taking a journey to learn more about the product that helps to fuel our consumers.
TWT viewers will learn that creating a high-quality whey protein begins on farm. Krinsky visits Glanbia in Twin Falls, Idaho, before following the product to Optimum Nutrition’s brand and innovation center in Downers Grove, Illinois where our scientists showcase their work to ensure that each tub meets 'Gold Standard 100% Whey' guidelines.
Jay Jacobsen, Director, Global Brand Education and Advocacy, Glanbia Performance Nutrition / Optimum Nutrition says: "Collaborating with Tomorrows World Today is an incredibly exciting opportunity for us to help demystify the confusing world of whey protein and show clearly the reasons from start to finish why Optimum Nutrition Gold Standard 100% Whey Protein is the most awarded best-selling whey protein powder in the world."
The programme has already aired in the US and will go live on Amazon Prime in January 2021.