Isopure proudly supports India’s sustainable fitness movement
Isopure a Glanbia Performance Nutrition brand, has announced a new partnership with Ripudaman Bevli in India.
Ripudaman is a leading environmentalist and social activist who is renowned throughout India for his efforts to curb littering and for popularising 'Plogging'.
Plogging is the practice of picking up litter while jogging, hiking, or walking. It adds variations to body movements by including bending, squatting, and stretching, which help in burning extra calories. This workout not only helps in keeping the environment clean but also promotes a healthy lifestyle. More than 2 million people plog daily in over 100 countries, and Ripudaman has played a significant role in revolutionising plogging in India.
Ripudaman was recognised by the Indian government as the "Plogging Ambassador of India," and he is also a representative of the FIT India Movement.
Isopure's partnership with Ripudaman aims to promote the message of a cleaner environment and a healthy lifestyle.
The company's Zero-In On Pure initiative, which emphasises the importance of purity in all aspects of life, aligns with Ripudaman’s mission to stay fit and keep the environment clean.
Ripudaman Bevli said, "I am excited to partner with Isopure, a brand that shares my passion for a cleaner and fitter world. A few years ago, we started by combining fitness and cleanliness to create the country's first eco-fitness movement. With this partnership, we aim to inspire and motivate every Indian to embrace walking, jogging, running and lead a sustainable lifestyle. Together we hope to make a Litter Free India and world."
Commenting on the partnership, Satyavrat Pendharkar, Vice President of Glanbia Performance Nutrition, said, "We are thrilled to partner with Ripudaman Bevli, a trailblazer in the field of environmentalism and fitness. We believe that our shared vision of a cleaner and fitter world will be brought to life through this partnership. With Bevli's expertise and our commitment to the same, we hope to inspire people across India to take up plogging and contribute to a cleaner environment while staying fit and healthy."
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