In a unique ground-breaking initiative, Glanbia Ireland and the Kepak Group introduced the ‘Twenty20 Beef Club’ to sustainably produce and market Irish heifer and steer beef.
This Programme sees two leading Irish producers in farm inputs and beef production combine their skills to create a vertically integrated calf-to-beef programme.
Under a predictable-pricing model calves from Glanbia Ireland suppliers’ dairy herds will be reared and finished on dairy or beef farms and processed in a Kepak facility.
It also creates a strong ‘closed-loop’ traceability system, as all inputs such as nutrition, health and grassland fertiliser must be purchased through Glanbia Ireland Nutritional products will be fortified with methane reducing feed additives. This supports the establishment of industry-leading marketing claims.
The overriding aim of the Programme is to improve the economic, environmental and social sustainability of calf to beef production in Ireland for dairy and beef farmers with all calves from dairy dams in the Club emanating from the Glanbia Dairy Herd.
Additional value will be created by sustainably producing beef, with complete traceability (not just in movement) and transparency through:
- Genetics and Agri Technologies
- Animal Health and Welfare
- Nutrition & Grassland management
- Transparent Pricing, Premiums and Bonuses
- An optional Advance Payment Package
Today’s consumers increasingly seek a better understanding of where their food comes from. Topics such as their personal health, the health/welfare of animals (in the food chain) and their impact on the environment occupy their minds and drive their purchase decisions. Consumers want to enjoy what they eat and feel good about it.