Optimum Nutrition is the official partner of the Swedish Ice Hockey Federation
We’re proud to see Optimum Nutrition continue to expand its presence in elite sport through a new two-year partnership with the Swedish Ice Hockey Association, one of the most respected federations in international ice hockey.
The partnership will support Sweden’s men’s and women’s national teams through the 2027/2028 season with trusted sports nutrition products designed to support preparation, performance and recovery.
It also marks another important step in Optimum Nutrition’s growth across the Nordics. In Sweden, the brand is now the fastest-growing sports nutrition brand in Swedish grocery trade (1), continuing to strengthen its position with consumers and retail partners alike.
Together, the partnership reflects Optimum Nutrition’s continued focus on trusted products, strong performance credentials and meaningful connections with athletes and teams around the world.
References
(1) NielsenIQ, Swedish Grocery trade, Total MAT P3 2026, Sport & Training segment.