Optimum Advantage of Champions
Optimum Nutrition, Glanbia’s #1 global sports nutrition brand, is continuing its partnership with Royal Challengers Bengaluru (RCB) as the team’s Official Sports Nutrition Partner for the 2026 Indian Premier League (IPL) season. This marks the second consecutive year of collaboration, building on a successful 2025 season that saw RCB crowned IPL champions for the first time in their 18 year history.
To mark the continued partnership, Optimum Nutrition is launching a new campaign, Optimum Advantage of Champions. The campaign highlights the role of trusted, high-quality sports nutrition in supporting elite performance, recovery and strength throughout the season.
Through the partnership, RCB players are supported with Optimum Nutrition’s Gold Standard 100% Whey Protein and Micronised Creatine. Together, these products help fuel high-intensity training and support players as they prepare for competition at the highest level.
As part of the campaign, seven new RCB co-branded packs across Gold Standard 100% Whey Protein and Micronised Creatine have been launched, bringing fans closer to the team and highlighting Optimum Nutrition as the protein choice of champions.
The continued partnership reinforces Optimum Nutrition’s commitment to supporting athletes and teams around the world, while bringing the Optimum Advantage to life through trusted products, science-led nutrition and elite performance.