Optimum Nutrition partners with Royal Challengers Bengaluru
Optimum Nutrition, our number 1 sports nutrition brand (1), has announced an exciting new partnership with Royal Challengers Bengaluru (RCB) for the cricket season ahead.
The campaign aims to inspire millions to unlock their potential with the right training and nutrition - on the field, in the gym, and beyond. It features a limited edition “Protein Choice of RCB” Gold Standard Whey pack and is brought to life through digital and retail activations, influencer collaborations and more.
Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition, said, " As a brand, our role is to help fitness enthusiasts deliver superior performance, supported by high-quality sports nutrition. Optimum Nutrition has had a longstanding legacy of partnering with top athletes. Partnering with Royal Challengers Bengaluru for 2025 Season, is our next milestone uniting two powerhouses in the sports industry. Together, we aim to inspire millions to unlock their potential with the right training and nutrition - on the field, in the gym, and beyond.”
Rajesh Menon, VP- Royal Challengers Bengaluru, said, “Royal Challengers Bengaluru has always been committed to excellence, both on and off the field. Cricket demands peak physical and mental fitness and having a trusted brand like Optimum Nutrition supporting our players and fans reinforces our commitment to high performance and making right choices. We are excited about this collaboration as it aligns perfectly with our philosophy of pushing boundaries and maximizing performance.”
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