Optimum Nutrition partners with Leinster star Hugo Keenan for 2025 campaign

Optimum Nutrition has launched its new campaign as the Six Nations kicks off this week.

The new campaign features a partnership with Optimum Nutrition athlete and Ireland and Leinster Rugby fullback, Hugo Keenan. Known for his incredible skill and dedication, Hugo is a perfect representation of Optimum Nutrition’s brand values and its mission to help people unlock their full potential.

Through this partnership, the brand aims to engage directly with Ireland’s passionate rugby fanbase. As a true ambassador of the "Unlock More You" mentality, Hugo embodies what it means to constantly strive for personal growth and improvement, making him the ideal figure to help drive this campaign forward.

The core message of the campaign, “Unlock More You,” is brought to life through an emotive video, showcasing Hugo’s dedication to pushing himself further and unlocking more of his potential, both on and off the field. The campaign has launched across social channels and will run nationwide throughout the Six Nations competition, from February to March.

Check out the campaign on Instagram us on this journey to unlock more potential, on and off the field!