Brand Advocates and Social Media

Glanbia Performance Nutrition

Our Business Global Performance Nutrition

Glanbia Performance Nutrition (GPN) is the number one global performance nutrition brand portfolio comprising Optimum Nutrition, BSN, Isopure, thinkThin, Nutramino, ABB and trusource, each with its own brand essence.

Our mission is to inspire consumers everywhere to achieve their performance and healthy lifestyle goals. We produce the full range of performance nutrition products with broad consumer appeal, and we are the market leader in innovation and new product development. 

Where you will find our products

Whether it's a protein smoothie in the morning, a pre-workout energy drink, a post work-out protein shake to repair and build muscle, or an on-the-go protein bar, professional athletes and everyday fitness enthusiasts all over the world reply on GPN products for their nutritional needs. 

2016 Performance

Glanbia Performance Nutrition (‘GPN’) delivered a strong performance in 2016 delivering EBITA of €162.6 million which was a 20.0% increase on the prior year. Revenues increased by 9.7% reflecting a volume increase of 5.0% and a contribution of 9.5% from the acquisition of thinkThin. This was offset by a net price decline of 4.8%. Margins increased by 130 basis points versus the prior year to 16.1%. Volume growth was broad based across all geographic regions with like‐for‐like branded volume growth of 6.1%. Overall like‐for‐like branded revenue growth was 2.6% with volume growth offset by price declines as a result of the increased promotional environment in 2016. Core performance nutrition consumers continue to drive growth globally with GPN augmenting this through innovation which targets new formats and consumers in existing and new channels. The thinkThin acquisition performed well in 2016 with growth achieved through market share and distribution gains. GPN margin increase was as a result of raw material price deflation and improved product mix, as contract sales as a proportion of total GPN sales declined further in 2016.



One of the core ways GPN sustains growth is continually building a community of passionate advocates who view our brands as their trusted partners for goal achievement, backed by our leadership in education and inspiration. 

In 2015, we engaged our advocates globally through a range of activation and experiences. We developed comprehensive videos, collaborating with athletes and retail partners, which were viewed over 46 million times. We grew our social media following across our brands to over 4 million and launched new mobile friendly websites for the ON, BSN and Isopure brands. 

We elevated the profile of our athlete base, including the signing of UFC Champion Conor McGregor to BSN. We held 85 Sports Nutrition Schools and Global Nutritiona webinars to train our teams and retail partners on how to apply our brands to their performance nutrition goals. Together with our advocates, we comprise one of the largest global communities for performance nutrition that fuels our consumers and GPN's growth ambitions. 

© Glanbia plc 2017. All rights reserved

© Glanbia plc 2017. All rights reserved