Brand Advocates and Social Media

Glanbia Performance Nutrition

Our Business Global Performance Nutrition

Glanbia Performance Nutrition (GPN) is the number one global performance nutrition brand portfolio comprising Optimum Nutrition, BSN, Isopure, thinkThin, Nutramino, ABB and trusource, each with its own brand essence.

Our mission is to inspire consumers everywhere to achieve their performance and healthy lifestyle goals. We produce the full range of performance nutrition products with broad consumer appeal, and we are the market leader in innovation and new product development. 

Where you will find our products

Whether it's a protein smoothie in the morning, a pre-workout energy drink, a post work-out protein shake to repair and build muscle, or an on-the-go protein bar, professional athletes and everyday fitness enthusiasts all over the world rely on GPN products for their nutritional needs. 

2017 Performance

Glanbia Performance Nutrition (‘GPN’) delivered a satisfactory result in the first half of 2017 in the context of challenging comparatives for the same period in 2016. Revenues increased 5.4% to €543.5 million. The key drivers of revenue growth was a 6.2% contribution from the combined acquisitions of Amazing Grass and Body & Fit offset by a 0.8% volume decrease as a result of contract revenue declines. Overall, year on year pricing was neutral on a comparative basis.
The integration of the Amazing Grass and Body & Fit acquisitions completed in the period is on track with targeted investment plans being developed to fuel growth. Amazing Grass via its portfolio of plant based, organic and GMO free nutrition products participates in a high growth category and further expands GPN’s reach with lifestyle consumers in the natural, online and specialty channels in North America. Body & Fit provides GPN with a presence in the European direct to consumer online channel.

 

 

One of the core ways GPN sustains growth is continually building a community of passionate advocates who view our brands as their trusted partners for goal achievement, backed by our leadership in education and inspiration. 

In 2015, we engaged our advocates globally through a range of activation and experiences. We developed comprehensive videos, collaborating with athletes and retail partners, which were viewed over 46 million times. We grew our social media following across our brands to over 4 million and launched new mobile friendly websites for the ON, BSN and Isopure brands. 

We elevated the profile of our athlete base, including the signing of UFC Champion Conor McGregor to BSN. We held 85 Sports Nutrition Schools and Global Nutritiona webinars to train our teams and retail partners on how to apply our brands to their performance nutrition goals. Together with our advocates, we comprise one of the largest global communities for performance nutrition that fuels our consumers and GPN's growth ambitions. 

© Glanbia plc 2017. All rights reserved

© Glanbia plc 2017. All rights reserved